ModelUpgrade: A Transformation from Product Export to In-Depth Operations
China'sconstruction machinery overseas business model is undergoing afundamental shift from "product export" to "localizedoperations," with overseas operations becoming the cornerstoneof corporate development. In 2020, overseas revenue accounted foronly 11.38% of A-share listed construction machinery companies,primarily from pure product exports. By 2024, this proportion willsoar to 47.48%, with leading companies like Sany and Zoomlionderiving over 50% of their revenue from overseas. Overseas factoriesand localized teams have become standard.
Thedepth of localization continues to expand. Sany Group's "LighthouseFactory" in Indonesia has achieved large-scale production, andthe output value of the second phase of the project is expected toreach 5 billion yuan. XCMG has established a production base in Indiawith an annual production capacity of 8,500 units, and its Mexicanfactory has an annual output value of 1.5 billion yuan. Localizationhas yielded significant results, with Sany's overseas staff having alocalization rate of nearly 70%, and its Indian division exceeding90%. This down-to-earth operational model has significantly improvedmarket responsiveness. However, compared to international giants,China's global operational capabilities still lag behind. Itsoverseas service system is incomplete, and its after-sales networkcoverage in the European and American markets is only around 60% ofthat of international brands, resulting in low recognition amonghigh-end customers. The level of localization in the supply chainneeds to be improved. Parts exports to the US continued to decline inthe first half of 2025, indicating weak overseas supply capacity forkey components. Regarding brand premium, while Chinese products havecaptured 40%-50% of new orders in high-end markets like the MiddleEast, unit prices are still 15%-20% lower than those of European andAmerican brands, leaving much room for brand value building.
Manyyears professional experience in international trading and richknowledge in construction machinery&heavy equipmentindustry, which enable us to turn customer's inquiries into finalproducts contracts and export them to numerous countries and regionswithout barriers. Proactive and high educated sales team withinternational vision, speaking fluent multiple languages, such asEnglish, Spanish, Russian, Arabic and French. Strong long termpartnership from various professional manufacturers, assuring thatall our products are original brand new ones with reasonable price.Comprehensive transportation services (by sea, air, railway or road),ensuring timely delivery of consignments all over the world,Comprehensive after-sales service, including one-year warranty, spareparts supply, installment and maintenance, training and technicaladvice. Expertly managed customer service system and coordinatedquality control system to satisfy various project requirements.
AnhuiHeavy and Light Co.,ltd. ,your professional and reliable partner in China!
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