At the start of 2026, a thought-provoking phenomenon emerged inChina's construction machinery industry. On one hand, the domesticmarket continued its "involution," with fierce price warsraging. From main equipment to core components, major companies viedfor concessions, continuously squeezing profit margins andintensifying market competition. On the other hand, industry leaderswere actively expanding overseas—not by selling equipment, but bybuilding factories, establishing supply centers, and signingstrategic partnerships. Zoomlion's Hungarian factory opened, Sany'sDubai supply center commenced operations, XCMG signed a memorandum ofunderstanding with Chilean copper group, and Lingong HeavyMachinery's Mexican factory rolled off the production line forEuropean standard products… This is not simply export growth, but aprofound transformation from "product export" to "industryexport," pointing the way for companies deeply rooted in foreigntrade and reshaping the global development landscape of China'sconstruction machinery industry.
The "involution" predicament in the domestic market is bothan inevitable result of the industry's development to a certain stageand a core driving force propelling companies to break throughoverseas. After decades of rapid development, China's constructionmachinery industry has formed a complete industrial chain system,with its production capacity ranking among the world's top. Theoutput of core products such as excavators, loaders, and cranesaccounts for half of the global total, making it a core supplier inthe global construction machinery industry. However, as the domesticinfrastructure market enters a period of stable adjustment, marketsaturation continues to increase, demand growth is gradually slowing,and the problem of overcapacity is becoming increasingly prominent.Major companies are embroiled in price wars to seize limited marketshare.
Price competition covers all categories, from low-end entry-levelmodels to mid-to-high-end core equipment. Prices of some mainstreammodels have fallen by more than 20% compared to three years ago,putting continuous pressure on corporate profitability. Many smalland medium-sized enterprises are trapped in a dilemma of "loweringprices to maintain volume and break even." Data shows that inthe first quarter of 2026, the average profit margin of domesticconstruction machinery manufacturers decreased by 3.2 percentagepoints compared to the same period last year, making it unsustainableto rely solely on the domestic market for growth. Against thisbackdrop, overseas markets have become a key tool for Chineseconstruction machinery companies to escape infighting and achievehigh-quality development. Leading companies' overseas expansion hasalready moved beyond simply exporting equipment and entered a newstage of exporting the entire industrial chain.
In stark contrast to the fierce competition in the domestic market,since the beginning of 2026, the overseas expansion of China'sleading construction machinery companies has shown a positive trendof "multi-pronged breakthroughs and deep integration."Every move demonstrates a firm commitment to "going global,"rather than simply increasing exports. As a representative of China'sleading construction machinery companies, Zoomlion has taken the leadin the high-end European market. On March 18th, local time,Zoomlion's intelligent aerial work platform factory (Phase I) inHungary officially opened. This high-end intelligent production base,located in Tautaubanío, Hungary, covers an area of approximately250 acres. Situated at the intersection of a highway network, iteffectively connects major logistics routes between Eastern andWestern Europe. With its advantageous geographical location, itprimarily produces boom lifts and scissor lifts, encompassingglobally leading ultra-high-meter products. This will provideEuropean customers with a stable and efficient product supply, whilesimultaneously improving the localized service network in Europe,enhancing parts supply and technical support capabilities. It hasbecome an important fulcrum for Zoomlion's deepening presence in theEuropean market and injects new vitality into pragmaticSino-Hungarian economic and trade cooperation.
Sany Group's overseas expansion has also yielded remarkable results.At the end of January, Sany's Dubai Supply Center officiallycommenced operations. Leveraging Dubai's global logistics hubadvantages, this supply center comprehensively covers 72 countriesand regions in the Middle East and Africa. Through a regionalizeddelivery model that prioritizes customer proximity, it has shortenedthe overall delivery cycle for parts by 35%. Simultaneously, as aregional main engine dispatch center, it optimizes transportation anddelivery organization, achieving significant results in cost controland capacity assurance, marking a milestone breakthrough in Sany'sglobal supply chain layout. Meanwhile, Sany showcased its full rangeof equipment at the Saudi Heavy Machinery Exhibition, securinghundreds of millions of yuan in intended orders, demonstrating theinfluence of "Made in China" in the global market. Its"1+5+N" global R&D system provides solid technicalsupport for the company's overseas expansion.
XCMG Group, on the other hand, focuses on high-end marketcooperation, precisely addressing the global mining industry's greentransformation needs. On March 3rd, local time, XCMG signed astrategic cooperation memorandum with Chilean Copper Group. As aSouth American copper mining giant, Coppergroup Chile has extremelyhigh requirements for the safety, environmental friendliness, andefficiency of its mining equipment. Through this collaboration, XCMGwill leverage its established full-range zero-carbon mining equipmentportfolio to provide XCMG with high-end equipment such as unmannedpure electric mining trucks and ultra-large electric miningexcavators, contributing to the green transformation of the globalmining industry. This cooperation not only expands XCMG's marketshare in South America but also signifies that China's high-endconstruction machinery equipment has gained recognition from majorinternational companies, breaking the monopoly of European andAmerican companies in the high-end mining equipment field andbecoming a landmark achievement in Sino-Chilean cooperation in themining equipment sector.
Lingong Heavy Machinery, targeting the high-end markets of NorthAmerica and Europe, has successfully launched two core Europeanstandard products at its Mexican factory: the AR14J-2 diesel-poweredarticulated boom lift and the A13JE-2 electric articulated boom lift.These two products have passed authoritative certifications such asCE, meeting international high-end market access standards in termsof performance stability and operational precision, attractingEuropean customers to visit and test drive them, receiving unanimouspraise. The Mexican factory has introduced intelligent productionlines and a digital management system, achieving full traceabilityfrom precision machining to final assembly and commissioning. Thisfully verifies the maturity of Lingong Heavy Machinery's "globalmanufacturing, local delivery" system, marking a substantialleap in its overseas manufacturing capabilities and laying a solidfoundation for Chinese construction machinery to expand into thehigh-end markets of North America and Europe.
These leading enterprises' overseas moves are by no means accidental,but rather an inevitable choice for the development of China'sconstruction machinery industry to a certain stage. It represents aprofound transformation from "product export" to "industryexport," a transformation that aligns with the national guidanceon promoting international cooperation in production capacity andequipment manufacturing. It is a significant manifestation ofpromoting a new round of high-level opening-up and enhancinginternational competitiveness. The so-called "product export"essentially involves selling domestically produced equipmentoverseas, a point-to-point trade export that is constrained byfactors such as logistics costs, trade barriers, and insufficientlocalized services, making long-term stable development difficult."Industry export," on the other hand, leverages coretechnologies and supply chain advantages to extend the entireindustry chain—including R&D, production, supply, andservices—overseas, achieving "localized R&D, localizedproduction, and localized services." This builds a comprehensiveand in-depth overseas layout system, fundamentally enhancing thecompetitiveness and influence of Chinese construction machinery inthe global market.
Behind this transformation lies the continuous improvement of theoverall strength of China's construction machinery industry, drivenby both global market demand and industry development trends. Fromthe industry's perspective, after years of technological iterationand quality upgrades, Chinese construction machinery has achieved aleap from "Made in China" to "IntelligentManufacturing in China." The self-sufficiency rate of corecomponents has continued to increase, and electrification andintelligent technologies have reached international advanced levels.In the first two months of 2026, the export value of electricconstruction machinery products achieved a significant increase, witha growth rate several times that of traditional fuel-powered models,laying a solid product and technological foundation for "industryexport." In 2025, China's exports of construction machineryequipment and parts reached US$60.23 billion, a year-on-year increaseof 13.9%. Exports across all sub-categories saw strong growth, withtotal exports in January and February reaching US$10.686 billion, ayear-on-year increase of 33.4%, demonstrating the internationalcompetitiveness of China's construction machinery industry.
From a global market perspective, infrastructure construction in Beltand Road Initiative participating countries is accelerating, anddemand in emerging markets such as Southeast Asia, the Middle East,and Africa remains strong. In the first two months of the year,China's construction machinery exports to Africa increased by 77%,and exports to Oceania increased by 50.6%, providing ample marketspace for the "industry going global" of China'sconstruction machinery sector. Meanwhile, high-end markets such asthe EU and North America face demands for equipment upgrades andgreen transformation. More than 60 countries worldwide haveintroduced new regulations on non-road machinery emissions, and theEU's carbon border adjustment mechanism and battery passport policiesare forcing companies to improve product compliance. "Industrygoing global" can effectively circumvent trade barriers, reducelogistics costs, improve localized service capabilities, and bettermeet global market demands.
For companies deeply involved in the export of constructionmachinery, the "going global" strategy of leadingenterprises is both a bellwether for industry development and anunprecedented opportunity. As a professional construction machineryexport company, we consistently follow industry trends, leveragingthe advantages of China's construction machinery industry chain andthe overseas expansion achievements of leading enterprises toaccurately meet global market demands. We provide comprehensiveforeign trade services to global clients, helping the "goingglobal" strategy of China's construction machinery industry takeroot and flourish, and implementing the national development conceptof international production capacity and equipment manufacturingcooperation.
Many years professional experience in international trading and richknowledge in construction machinery & heavy equipment industry,which enable us to turn customer's inquiries into final productscontracts and export them to numerous countries and regions withoutbarriers. Proactive and high educated sales team with internationalvision, speaking fluent multiple languages, such as English, Spanish,Russian, Arabic and French. Strong long term partnership from variousprofessional manufacturers, assuring that all our products areoriginal brand new ones with reasonable price. Comprehensivetransportation services (by sea, air, railway or road), ensuringtimely delivery of consignments all over the world, Comprehensiveafter-sales service, including one-year warranty, spare parts supply,installment and maintenance, training and technical advice. Expertlymanaged customer service system and coordinated quality controlsystem to satisfy various project requirements.
Co.,ltd. , yourprofessional and reliable partner in China!
Guangdong public network security no. 44000000000000
