Chery's iCAUR, a high-end new energy vehicle brand, secures exclusive distribution rights in Morocco, expanding its presence in North Africa.

In late July 2026, Auto Hall, a leading automotive distribution group in North Africa, officially announced an exclusive cooperation agreement with iCAUR, Chery's new energy vehicle brand. Auto Hall Luxury Motors, a subsidiary dedicated to high-end models, will be fully responsible for the sales and channel operations of the iCAUR brand throughout Morocco, marking the official launch of domestically produced high-end intelligent electric vehicles in the core North African market.

iCAUR is an independent new energy vehicle brand of Chery Group, with the corresponding model name iCAR in China, while the iCAUR logo is used overseas due to trademark issues. The brand leverages Chery's mature vehicle R&D and manufacturing system, and also invited the founding team of Zhimi Technology to participate in vehicle definition and digital design. It should be clarified that participation in product development is limited to the founding team at an individual level; Zhimi Technology and Xiaomi Group are not involved as corporate entities in this project, and there is no equity or joint venture relationship.

Dual-Powertrain Layout, Multiple Models Covering Diverse Travel Needs

iCAUR employs both pure electric and range-extended powertrains. Range-extended models effectively alleviate range anxiety for long journeys. The model lineup launched in the Moroccan market is clear and complete:

1. V23 (Initial Main Model): Compact pure electric SUV, available in two-wheel drive/four-wheel drive, with a maximum WLTC range of 500km, standard features include a 15.4-inch central control screen, L2-level intelligent driving assistance, and a 540-degree panoramic camera;

2. 03/03T Series: Available in pure electric and range-extended versions, featuring an aluminum-steel hybrid body with intelligent four-wheel drive, and an optional solar roof;

3. V27 (Long-Term Planned Model): A large, multi-functional range-extended SUV suitable for long-distance and multi-scenario travel.

Detailed information regarding the brand's new car launch schedule, terminal prices, and offline dealership network plans will be released by partner Auto Hall later.

North Africa: A Fertile Ground for New Energy, China's Automotive Industry Chain Takes Root

Morocco is a leading automotive consumer market in North Africa with a well-developed industrial chain. Overseas automakers such as Stellartis and Renault have established production bases there, with an annual vehicle production capacity exceeding 700,000 units. The country has set clear industry goals: to increase the penetration rate of new energy vehicles to 30% by 2030, accompanied by a series of favorable policies including purchase tax reductions and support for charging infrastructure.

Meanwhile, Morocco has become a key hub for China's new energy vehicle industry chain to enter Africa: Guoxuan High-Tech's multi-billion-yuan battery super factory has been established, and lithium battery raw material companies such as BTR and Zhongwei New Materials have successively settled in, forming a complete industrial advantage from core components to complete vehicle output.

The fact that iCAUR has been exclusively operated by local high-end channels also represents an upgrade in China's new energy vehicle overseas strategy, moving beyond simple price-performance competition to officially focusing on the high-end electric vehicle segment in North Africa. Now, with domestic new energy brands such as BYD and iCAUR operating in the same market, coupled with the support of a complete upstream lithium battery industry, China's entire new energy vehicle chain has deeply rooted itself in the Moroccan market, and regional industry competition has officially entered a phase of accelerated growth.

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