Deepening its presence in the European market, Chinese construction machinery makes a strong showing at a specialized UK trade fair

Vertikal Days 2026, a highly influential trade show for the access and lifting equipment industry in the UK and Ireland, was successfully held at the Newark Showground in Nottinghamshire. Zoomlion showcased 16 construction machinery products; its diverse lineup, tailored to local European market demands, became a major highlight of the event.

The exhibited products spanned categories such as scissor lifts, boom lifts, mast lifts, telehandlers, mobile cranes, and tower cranes, with a special focus on electric models designed for the European market. The ZT82J—the world’s tallest straight-arm boom lift—drew significant attention; its outstanding operational performance and adaptability to various environments attracted numerous overseas industry professionals for inquiries and discussions. At the event, Zoomlion’s domestic and international teams collaborated to engage with visiting customers and gain firsthand insight into market needs.

Concurrently, the ZOOMLION Parts Mall was launched, leveraging a digital platform to provide UK customers with convenient parts lookup and ordering services. Supported by a local service team, the company is further refining its comprehensive business ecosystem, covering sales, warranty support, and spare parts supply. As its UK access equipment business enters a new phase of direct sales, the company remains committed to deepening its roots in the European market and strengthening global partnerships through product excellence.

The European market sets high standards for the quality of construction machinery and associated services, presenting vast opportunities for Chinese foreign trade service providers. Co.,Ltd. has cultivated deep expertise in the foreign trade of construction machinery and possesses a thorough understanding of overseas market demands for heavy equipment. With a multilingual professional sales team and long-standing partnerships with major manufacturers, the company supplies brand-new OEM machinery and parts to global clients, offering diverse logistics solutions—including sea, air, and rail transport. It also provides a full spectrum of after-sales services, such as warranties, spare parts, technical training, and installation and maintenance, ensuring efficient responses to project procurement needs across different countries and serving as a trusted partner for sourcing Chinese equipment.

As Chinese construction machinery brands continue to deliver high-quality products and comprehensive services to the global market, foreign trade service providers are joining forces with manufacturers to help bring more "Made-in-China" equipment to the world.